"Traffic Travis Unleashed" is a great SEO tool for beginning search engine optimizers and do-it-yourself webmasters, offering a healthy range of keyword research and competitive analysis tools. Its at-a-glance difficulty scores make it a great choice if you’re not deeply familiar with the world of search engine optimization.

The SEO portion of the software requires two days of data to report anything significant, so that means your keyword rankings and some competitive analysis are delayed by two days. This is inconvenient, but understandable, since keyword rankings based only on one day’s worth of data are fairly useless.

"Traffic Travis Unleashed" seems to market itself as the insider’s look at SEO without the hassle of learning SEO. Traffic Travis’Link Finder function is nice; it pulls in a bunch of different URLs that are ranked for the search “<YOUR KEYWORD> + directory,” “<YOUR KEYWORD> + resources,” and so on. It isn’t the highest-quality source of backlinks, but it’s a good place to start.

"Traffic Travis Unleashed" has built a helpful “difficulty score” metric into almost every one of its tools, making it easy to get an idea at-a-glance of how hard it will be to rank for a term or compete with current ranking incumbents. It was a bit confusing for us, though, as its difficulty scores didn’t always line up with the perceived difficulty of the terms we were trying to rank for. For example, everything is exponentially more competitive for the term “antivirus software” than it is for “video editing software,” but the application told us that the latter is “extremely difficult” to rank for, while the former is only “medium difficulty.”It’s a good way to get an idea of the competition, but it’s not wholly accurate.

The keyword research portion of the application is close to a direct import of AdWords keyword tool data, with a couple of additional helpful features thrown in. It does a lot of the keyword suggestion sorting for you, returning a mixed bag of keywords you either are already targeting or should be considering.

Summary:

"Traffic Travis Unleashed" is good starter software for aspiring webmasters; it doesn’t provide the breadth or depth of features that some of our higher-ranked toolsets do, but it gives you enough insight into competition, keyword difficulty and PPC advertising to make informed decisions.